BUCS and Football America Enter Three-Year Partnership Agreement

Under the new three-year partnership, Football America will become the preferred sports equipment supplier for the BUCS American Football Programme. This agreement offers discounts to both students and institutions competing in BUCS competitions, making American football more accessible and affordable at the university level. Additionally, Football America will leverage this partnership to educate teams and institutions on the importance of using proper equipment to help prevent concussions and enhance player safety. We're excited for the years ahead, helping the sport grow in the UK and aligning with BUCS is the perfect way to do so.

In regards to the partnership, BUCS CEO, Will Roberts said:  “We are delighted to welcome Football America as a partner for the next three years. This partnership is designed to bring added value and opportunities for those institutions and students participating in one of our most popular and fast-growing competition programmes, American Football. The growth of the game towards the LA 2028 Olympic Games and the debut of Flag Football will bring further enthusiasm to the sport here in the UK and we are excited that Football America are partnering with us to support our efforts to make the most of this for universities and students."

In the 2024-2025 season, BUCS’ American Football programme will see 79 teams across 77 institutions, take part across the country. With over 4,000 students expected to participate, the programme continues to grow, offering more opportunities for university athletes to compete and develop their skills in the sport.

Football America Managing Director, David Hagger, said: “We are very proud to be the official preferred sport equipment supplier of the BUCS American Football programme for the next 3 years. We can’t wait to offer all students, institutions and coaches the great products and prices we supply, along with the best advice on equipment in the UK backed by our expert staff. As the official partner of Riddell in the UK we have all their backing for advice on safety and product knowledge. With the comfort of Riddell behind us the students will be able to source the best products in football.  Watch out for exclusive BUCS offers from Football America UK."

As BUCS football prepares to kick off, we extend our best wishes to everyone in the community and eagerly await the start of the season. University offers a fantastic opportunity for many to experience American football for the first time, and we’re excited to see what the upcoming season has in store.

More details regarding the partnership and offerings will be announced in the near future.