COMING SOON | EXCLUSIVE TO FOOTBALL AMERICA UK
A CLEARER VISION, A TRUER FIT, A SMARTER HELMET
RIDDELL TRU-FIT™ SYSTEM
The flexible shell concept Riddell introduced in 2014 is engineered and extended to surround the head with a combination of flex panels that interact and work together with the internal liners and face protection system to improve impact response.
SURROUND FLEX SYSTEM
Axiom’s Tru-Fit™ system uses Riddell’s Verifyt™ scanning app to capture a 3D image of an athlete’s head, cross reference that image with football’s largest head shape database, and then customize a factory-installed performance liner system of pads with thicknesses, shapes and contours to create a personalized fit for the athlete. No fitting foams. No air adjustments.
TRU-VIEW™ FRONTAL PROTECTION SYSTEM
The removal of the top bar of the traditional face mask provides additional flexing, more energy managing material and a better impact response. A panoramic elliptical face mask includes cast cage construction available in both stainless steel and titanium, and a unique shape and orientation that strengthens the face mask structure and provides a sweeping view of the field. A factory-installed optically correct visor gives athletes a clear field view with additional eye protection.
NEW PROTECTION AND PERFORMANCE TECHNOLOGIES
Riddell, the world's leading helmet manufacturer, officially announced the most advanced innovation in modern football helmet technology: Riddell Axiom™. The new helmet system is the result of Riddell's commitment to improving athlete protection and performance – combining insights from millions of data points collected with Riddell's smart helmet technology. Feedback from players, coaches and equipment managers has helped create a comfortable and personalized helmet designed to improve impact response and reduce Head Impact Exposure (HIE). Axiom includes a new fitting system, redesigned helmet shell platform with a new energy management system, reimagined frontal protection and integrated smart helmet technology.
"The Riddell Axiom introduces new technologies that will fundamentally change what the football community expects in a helmet, making this launch an exciting moment for our company, but also for athletes across all playing levels," said Dan Arment, President and CEO of Riddell. "We communicated our plans to advance the state-of-the-art in football helmet technology as represented on Riddell's Innovation Roadmap. Reaching this development milestone is rewarding and will benefit the football community for years to come."
3D Imaging Provides A Personalized Fit Using Riddell's Proprietary Fitting System
Riddell's Tru-Fit™ System utilizes Riddell's Verifyt™ scanning app to capture a three-dimensional image of an athlete's head. Our proprietary fitting algorithm analyzes the 3D images and generates an individualized combination of energy managing interior liner pads with unique thicknesses, shapes, and contours. These liner pads work together to create a personalized interior fit and protection system. Your individualized build configuration is calculated, stored, linked, and managed within Riddell's internal database.
New Design Increases Energy Management & Field of View While Using Less Hardware
Notably, the Axiom features a Tru-View™ frontal protection system which removes the top bar of the traditional face mask to provide additional flexing, more energy managing material and a better impact response. The surround flex system, a combination of flex panels in the helmet shell that work together with the internal liners and face protection system, is designed to improve impact response. A panoramic elliptical face mask includes cast cage construction available in both stainless steel and titanium, and a unique shape and orientation that strengthens the face mask structure and provides a sweeping view of the field.
Axiom is the first football helmet that will offer a standard, factory-installed, optically correct visor to give athletes a clear field view and full coverage eye protection.
"Over the last three years, we have incorporated learnings from head imaging and impact data, laboratory and field testing, with Riddell's decades of design and development expertise in head protection, leading us to today's Axiom introduction," explained Thad Ide, SVP of Research and Product Development at Riddell. "This helmet is the product of new design methods, materials, and technologies, and will reset the overall athlete experience with a football helmet. The Axiom is the new standard for football helmets."